Piolo leads Sun Life’s “Freedom Celebration”

Sun Life has brought together members of the local media and bloggers for an intimate discussion with their brand ambassador, actor Piolo Pascual at Richmonde Hotel Iloilo. Piolo personally campaigns for the #LiveFree Philippines movement which inspires Filipinos on how to live a brighter life.
Sun Life of Canada (Philippines), Inc. will rally Filipinos to define and pursue their financial freedom in a nationwide campaign dubbed “#LiveFreePH Movement” which will be led by Sun Life brand ambassador Piolo Pascual.
Created by Sun Life to rally Filipinos towards financial freedom, “#LiveFreePH Movement” aims to inspire Filipinos to believe that a brighter future is possible, provoke them to think about their own definition of financial freedom, and encourage them to translate their optimism about their financial future to reality, with the help of a financial advisor.
To create awareness and encourage community involvement in the provincial areas, the movement will go on a caravan entitled “#LiveFreePH Freedom Tour.” It will make stops in Luzon, Visayas, and Mindanao, piloting in SM City Pampanga on August 28.

The tour will feature a lineup of activities that will guide participants as they begin their journey towards financial freedom. To participate, they can drop by the #LiveFreePH mall booths where they can declare their vision of financial freedom via the “Live Free Freedom Wall”.  Through the “Brighter Life Index: Social Sentiment (BLISS),” they can assess their current situation and share their outlook for the future, and get to help a community in need while at it. They can also join the “Sun Celebright” promo for a chance to win a free trip to their chosen destination.
Sun Life advisors will also be on hand to assist those eager to start mapping their journey towards financial freedom, while those interested in becoming a Sun Life financial advisor will also be accommodated. 

This will culminate in the “Freedom Celebration,” a concert which will feature musical performances by Piolo, as well as his son and fellow Sun Life ambassador Inigo Pascual. The two stars will lead the movement and give Filipinos a boost, as they strive to reach their financial goals.
“Sun Life aims to encourage Filipinos to pursue financial freedom and we have over 7,000 advisors nationwide to help them in their journey towards this new kind of freedom,” said Sun Life Chief Marketing Officer Mylene Lopa.
After the Pampanga leg, “#LiveFreePH Freedom Celebration” will also be staged in Iloilo and Davao later this year.