Around 2,300 participants joined the Philippine Independence Day celebration at SM City Iloilo last June 12, 2018. Shown here are participants dancing together during the program joined by public and private partners who graced the event.SM Supermalls has long been a witness of different Pinoy milestones, family bonding moments, and national celebrations brimming with Pinoy SMiles! The celebration is a tribute to Pinoy pride with Pinoy SMiles at SM, a one-of-a-kind celebration of Independence Day, through fun happenings and promos in 70 malls nationwide.
A Philippine flag made of slippers is the centerpiece of SM City Iloilo located at the Northpoint—this is in relation to the Slippers Project wherein shoppers are encouraged to buy and donate 2 pairs of slippers for a price of P99.75. The accumulated slippers until June 30 will be given to under privileged children in the community.